Executive Summary



DIY SUPER GIFT Ltd. is a newly established company, which has initiated in March 2010, with its inceptive target market in Sydney, NSW, Australia.

Service
The company's main business activity is to provide comprehensively integrated professional services relating to customized gift making. Specifically, all gifts are designed and made by our customers with tools, raw materials, venue and how-to-make guidance provided by DIY SUPER GIFT. Furthermore, services offered can be classified into three categories: adornment (candles and necklaces), food (chocolate and cake), and commodity (cups and cushions). Additionally, we deliver a premium customer services package inclusive of on-line reservation, gift packaging as well as door to door home delivery.

Industry/Market Analysis
DIY SUPER GIFT recognized the potential market in Australian market due to our novelty and first mover advantages. Specifically, people are concerned with their lifestyles and they emphasize on ties among friends and family, adding fuel to the gifts market. Thus, introducing the form of sending gifts, which carries more sincerity, elaboration and customization can ensure future success.

Service Development Analysis
Our company's overall objectives are to build brand recognition and superior reputation within Australia. DIY SUPER GIFT hopes that after the success of the inception in Sydney, the company will expand its target territory along the east coast states of Australia, especially main cities like Brisbane and Melbourne with limited, high-quality and exclusive services.

*Financial and Future Forecast
DIY SUPER GIFT concludes that the distinctive professional services we deliver will endow the company with great potential of growth and success in the Australian market and wishes to continue with this business plan. The company has set a sustainable business development plan in the following years with first 3 years cautious expand into main cities, and the break-even point achieved the end of 2010. Now DIY SUPER GIFT is cordially expecting each investors to make investment $50,000 minimum, we guarantee the comparatively quick return and promising further wealth growth.