Industry/Market Analysis

1. Existing forms in other countries like China:

 * Small scale
 * No famous brand; No chain stores; Most: small private shops
 * Online order
 * Supply of special materials/order of special design
 * Specialized in different fields without integration
 * Cake-making shop, chocolate-making shop, handicraft shop, etc
 * A kind of additional service for extra profit
 * Customized services offered by some famous cake chain shops

2. The difference between us and others:
Most of these shops cannot offer comprehensive services and various choices of the types of gifts. All of them both sell their main products and provide resources for DIY gifts, which only aim to make additional profits on DIY gifts because of some people’s special demands. In respect of our specialized DIY gift shop, we aim to offer much wider choices of gifts and professional service in relation to only gift field, which can satisfy most of the customers’ expectations on DIY gift-making.
 * various materials VS limited resources
 * comprehensive choices VS single product
 * specialized gift-related service VS unprofessional service

3. Trend of gifts and potential market size:
Our target consumers can range from teenagers to elderly people who are willing to spend time on DIY making and pursue creative gifts. With the improvements of people's living standard, there exists an increasingly high expectation of gifts nowadays. The trend of gifts should be more creative, elaborate, and sincere, which exactly match with the main characteristics of DIY gifts. Therefore, the business environment is advantageous to the development of our new venture, as well as the consumer trend which is likely to achieve the popularity of DIY gifts.



Industry/market analysis in Australia:
When people have the idea of making gifts by themselves, they usually search for the materials from different shops with limited resources, which take them a lot of time and energy to make an elaborate DIY gift. Therefore, we think that it exist great potential demand for creative gifts and business opportunity to explore the undeveloped market.
 * Undeveloped market
 * not mature with barely no competitors nowadays
 * International immigration
 * diverse people with different kinds of demands
 * Technology support
 * the particular equipment can be available easily in this developed country
 * Lifestyle & Consumer habit
 * the romantic and ease lifestyle
 * the pursuit of high quality and elaborate products



Market position:
Our shop is planned to be professional on gift-making area, and pursue to build good brand reputation of excellent quality and perfect service. However, because of the complexity of combination of different DIY gift categories and large amount investment in a single shop, it can be hard to develop into widespread chain stores. So in the next 3 years, without great expansion, we planned to have only one our shop in the main cities in Australia like Brisbane & Melbourne.
 * Reputation of high quality and sound service
 * One or two chain stores in Australia ---huge investment & the complexity